COP30: Three key outcomes for corporates
COP30 took place in Belém (Brazil) from 10–22 November. In the lead-up, civil society groups raised concerns about limited accommodation raising hotel prices, which would favour lobbyists and other groups. US officials were notably absent, once again playing into concerns over whether international cooperation would stall.
Are we overcomplicating scope 3 reduction plans?
Decarbonising supply chain emissions is critical to reaching net zero and securing a liveable future. Yet for many companies reporting scope 3 emissions, the pace of reduction is slowing as early measures have already been achieved. As a result, market leaders are either reworking their scope 3 strategies or reframing their approach from broad advocacy to practical execution.
This Black Friday, carbon data is your best sales tool
Black Friday and end-of-year sales present a massive opportunity for brands to boost visibility and drive revenue. On Black Friday alone, online spend reached over $10.8 billion. During such a competitive period, it’s hard to get your products in front of shoppers.
Spend-based vs. Activity-based carbon accounting: Which delivers more business value?
Spend-based and activity-based carbon accounting are two distinct approaches for estimating greenhouse gas (GHG) emissions. The key difference lies in the type of input data: spend-based methods use financial expenditure, while activity-based methods use physical activity data (such as kWh, km, or kg).
How cosmetics brands can earn consumer trust through sustainability
Today’s shoppers are informed, intentional, and increasingly unwilling to accept vague sustainability claims. A recent survey found that 77% of Millennial and Gen Z consumers prefer sustainable brands, and 65% are willing to pay more for eco-conscious products.
