This Black Friday, carbon data is your best sales tool
Black Friday and end-of-year sales present a massive opportunity for brands to boost visibility and drive revenue. On Black Friday alone, online spend reached over $10.8 billion. During such a competitive period, it’s hard to get your products in front of shoppers.
Spend-based vs. Activity-based carbon accounting: Which delivers more business value?
Spend-based and activity-based carbon accounting are two distinct approaches for estimating greenhouse gas (GHG) emissions. The key difference lies in the type of input data: spend-based methods use financial expenditure, while activity-based methods use physical activity data (such as kWh, km, or kg).
How cosmetics brands can earn consumer trust through sustainability
Today’s shoppers are informed, intentional, and increasingly unwilling to accept vague sustainability claims. A recent survey found that 77% of Millennial and Gen Z consumers prefer sustainable brands, and 65% are willing to pay more for eco-conscious products.
How companies can support regional nature conservation
Biodiversity loss has become a reality across Europe. Climate change, land use, and pollution are accelerating species extinction and the collapse of ecosystems. Native forests are dying due to droughts and pest infestations, and agricultural yields are declining.
German businesses back supply chain due diligence rules ahead of EU Omnibus
A major new survey of over 1,300 German business leaders reveals broad support for the EU’s Corporate Sustainability Due Diligence Directive (CSDDD).
