#thewholejob: ClimatePartner's new campaign shows how holistic climate action can succeed on the path to net zero

• ClimatePartner launches new campaign #thewholejob to draw attention to the importance of holistic climate action strategies for companies.
• Voluntary investments in climate projects by companies as a complement to long-term avoidance and reduction measures have been highlighted at the UN Climate Change Conference as a crucial tool for achieving global climate goals.
• The long-term campaign focuses on new offers and initiatives in which ClimatePartner aims to further develop transparency around climate projects and holistic climate action.

#thewholejob in climate action

What actually happens until companies reach their net-zero target? Companies that focus only on the long-term reduction of CO₂ emissions often forget that a number of emissions accumulate over the years while working towards their net-zero target. According to a projection by ClimatePartner based on the Science Based Targets initiative (SBTi) Net-Zero Standard, the cumulative figure of emissions can be up to 15 times higher than the current carbon footprint of these companies.

With a compelling video to kick off a global digital campaign, ClimatePartner is explicitly targeting companies under the slogan #thewholejob to draw attention to this fact. The message: No half-measures - climate action must not stop at legally prescribed emission reductions. Instead, emissions outside the company's own value chain must also be taken into account on the way to net zero in order to do the "whole job". Financial contributions to climate projects should therefore be an integral part of corporate strategy.

Voluntary climate action urgently needed

With this recommendation, ClimatePartner follows up on the discussions at this year's UN Climate Change Conference (COP29) in Baku. The bottom line  after two weeks of negotiations is: Global climate finance targets will not be met without the massive deployment of private capital and the voluntary commitment to climate action by companies to the Voluntary Carbon Market (VCM).

“Government-led climate investments are not enough, now it is up to businesses to take action. Avoidance and reduction targets are essential, but we must use all means to take immediate and comprehensive action. Carbon markets are a valuable tool. This is also underlined by the agreement on Article 6 at COP29,” says Moritz Lehmkuhl, founder and managing director of ClimatePartner.

Voluntary carbon market in transition

However, in order to motivate companies to volunteer, the VCM needs to regain trust. Transparent and robust market structures are essential. The market and individual climate projects have been criticised in the past. The VCM is currently undergoing radical change. Market players are launching various quality initiatives, and intensive work is being done to continuously develop and improve the methods and technologies of climate projects based on the latest scientific findings.

ClimatePartner not only calculates the carbon footprint of its customers and advises them on how to reduce emissions in the long term, but also helps them select suitable VCM climate projects as part of a holistic climate action strategy. Which is why ClimatePartner also wants to contribute to this positive development. The focus is on increasing the transparency of the selected climate projects and communicating the company's commitment to the end consumer. ClimatePartner will soon be introducing new products that will gradually be integrated into the campaign. The climate pioneer now also offers its customers other ways to contribute to climate action that work independently of traditional offsetting models. Read more here.

Link to campaign website: climatepartner.com/thewholejob